Lauren Laverne’s Breakfast Show
It’s an interactive webpage for the show. Again targeting typical Xfm listeners; mainly those who listen to the breakfast show, but also providing information for those who don’t, promoting the show.
The audience can:
- Read the latest news (not real news, funny things such as youtube of the day) on the ‘frontpage’ online newspaper
- Competition – win a trip to Space Camp USA or be a ‘gig pig’ and see 5 gigs for free.
- Postings and comments in response to Lauren’s hot topics. This week’s ‘you shouldn’t but you would…’
- Play Lauren’s film quiz
- She’ll play 3 songs of your choice in one part of the show (the 9 0’clock shuffle). Kind of like a phone in but online.
- Listen online to any interviews you’ve missed with famous artists
- Find out more about this week’s show, about Lauren Laverne herself or about the ‘house band’ featuring on that week’s show.
The technologies involved again are just the internet, digital radio and online videos.
Like the general Xfm website, this is allowing audiences to choose what they listen to at their convenience. It’s different to traditional radio, as these new technologies are allowing a more non-linear approach but is also involving otyher mediums such as video and the internet. As a distributor of music and promoting bands online radio is really good; audience’s can find out more about smaller bands or watch videos and find links to download new singles from much bigger bands. Again this is a good example of interactivity, convergence and personalisation. This is also a great example to use when talking about the music industry, and how media is helping us to discover much smaller artists.
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