Sunday, 1 April 2007

Case Study 2: TV genre sub-section from Channel 4

Channel 4 – COMEDY

  • Website page promoting channel 4’s television genre comedy.
  • With jam-packed information concerning all of your favourite ‘4’ comedies, audience are invited to interact with the programmes, feel more involved, discover new facts but also feel more inclined to follow a brand.
  • All programmes are linked back to their distributor channel 4, which promotes their institution as broadcasters. By providing all the new services and new media technologies (see next bullet point), channel 4 are showing themselves to be a part of the new and innovative era of media technologies.
  • Just from this page the audience are offered: 10 minute online catch-up of a missed programme, online videos, games, DVDs, online episode guides, galleries, blogs, interviews and monthly highlights of the show. Moreover, you can find out more information about your favourite individual comedians or characters from a show.
  • The layout still conforms to the Channel 4 webpage style: same fonts, logos, colours, headings, menus and adverts, but with a ‘comedy’ edge. Comedians heads are cut out and dotted about the page to look funny, and the background is like a big comic swirl. All the information is presented very close together but all have clear headings and pictures so the audience can understand and relate to the programmes mentioned.
  • Good example of interactivity: shows the depth of what an audience can explore. There is so much offered just for this genre, imagine how much is in total including all the genres. Also showing how mediums are converging: video and television are also available on the internet.

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