Monday, 16 April 2007

Case Study 14 – NMT new phenomenon

Playstation 3

“Prepare for games more immersive than anything you've ever seen, Blu-ray Disc movies so crisp you'll think you're there, and a networked community that breaks new ground in interaction and communication. Prepare for PLAYSTATION 3.” - Playstation website

Playstation 3 is the newly-released games console, tipped to be one of the most amazing NMTs from this century. Its new high quality of gaming means it stands as a replacement for Sony’s Playstation 2, but it’s mainly so impressive due to the high quality of its extra features.

What the Sony Playstation 3 does
  • Video – HD blu-ray playback on movies
  • Music – acts as an MP3 sound system
  • Photo – stores digital photos which can be shown to friends and family through the television
  • Network – go online (online games, network with other players etc)
  • Connects with the PSP
  • ‘Real time processing’ - PLAYSTATION 3 acts like a super-computer, and is able to compute huge amounts of data in 'real time'. Real time processing refers to when different components of a game - the graphics, sound, physics, and so on - are worked out as events in the game as they actually happen - in 'real time'. Using real time processing allows games to react and change to what's happening - as opposed to using a pre-determined routine – meaning PS3 games are far more unpredictable, interactive experiences than any previous games.
  • HD imagery
  • Wireless controller

For the audience: Quality of experience. The technology is immersive and realistic. Playstation 3 offers more unpredictable game experiences, giving more interactivity, but also home entertainment which can last a long time. Converged media – music, film, gaming, internet all in one device. Convenience.

For the Industry:
By investing and producing a huge new product with a greater quality of experience, audiences trust the product and will continue to invest in the brand. Creates competition in the market. They can invest in further technology and compete with other industries. They look like the new, innovative leaders in the gaming industry. The converged media involved all comes from Sony software (sony games console, sony sound system, sony dvd, sony games, a sony system which is compatible with other sony products such as a camcorder...and what better to play it on than a sony television?)


Interactivity, quality, convergence

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