Channel 4 – Comedy – UGLY BETTY
“STARTS FRIDAY 5TH JANUARY, 9.30PM ON CHANNEL 4
The interactivity for the audience is not only benficial to them, but to the industries as well - by keeping audiences interested they can create brand loyalty, keeping their ratings higher and the money coming in through competitions, phone-ins, downloads, advertising slots and voting. This keeps the brand alive, meaning more Ugly Betty episodes can be made, and more money can be put into keeping the quality of experience high for the audiences. Ultimately keeping them happy. Like a big circle!
(Quote from website)
“STARTS FRIDAY 5TH JANUARY, 9.30PM ON CHANNEL 4
In the superficial world of high fashion, image is everything. Styles come and go, and the only constants are the super-thin beauties who wear them. How can an ordinary girl – a slightly plump plain-Jane from Queens – possibly fit in?
If you took a moment to get to know Betty Suarez, you'd see how sweet, intelligent and hard-working she is. But few people do, because in the world of high fashion Betty is the oversized peg in the petite round hole...”
If you took a moment to get to know Betty Suarez, you'd see how sweet, intelligent and hard-working she is. But few people do, because in the world of high fashion Betty is the oversized peg in the petite round hole...”
· Clear promotion of their new TV programme, getting the audience interested and providing them with date and time of start.
· Website for Ugly Betty was available on Channel 4’s site way before the programme started. Television consumers could see the advertisements and then log onto the website to find out a lot of info, watch online trailers and video clips before programme aired. Now used to give even more info on the brand, fulfilling interactive needs of dedicated Betty fans.
· Extras include: Episode guide, the show, cast, gallery, forum (where fellow fans can share their ideas), fact files on all of the characters, mode’s fashion galleries, Ugly Betty online game, watch the ‘revelation’ video and catch up on missed episodes on 4oD.
· Pop-up adverts for Ambro-Solaire new tanning spray and Jaguar cars. Really annoying because they cover the screen so you accidentally click on them. Very big brands, expensive advertising space because this is a popular show. The advertisers expect a lot of people to be on the webpage.
· Forums let the fans discuss their views on the programme. Gives people from all around the world a chance to share their views – online community, virtual friends. (Audiences)
· Website for Ugly Betty was available on Channel 4’s site way before the programme started. Television consumers could see the advertisements and then log onto the website to find out a lot of info, watch online trailers and video clips before programme aired. Now used to give even more info on the brand, fulfilling interactive needs of dedicated Betty fans.
· Extras include: Episode guide, the show, cast, gallery, forum (where fellow fans can share their ideas), fact files on all of the characters, mode’s fashion galleries, Ugly Betty online game, watch the ‘revelation’ video and catch up on missed episodes on 4oD.
· Pop-up adverts for Ambro-Solaire new tanning spray and Jaguar cars. Really annoying because they cover the screen so you accidentally click on them. Very big brands, expensive advertising space because this is a popular show. The advertisers expect a lot of people to be on the webpage.
· Forums let the fans discuss their views on the programme. Gives people from all around the world a chance to share their views – online community, virtual friends. (Audiences)
The forums can also be used as a form of online surveillance, seeing what the audience are interested in/complain about in order to target them more effectively. (Institutions)
The interactivity for the audience is not only benficial to them, but to the industries as well - by keeping audiences interested they can create brand loyalty, keeping their ratings higher and the money coming in through competitions, phone-ins, downloads, advertising slots and voting. This keeps the brand alive, meaning more Ugly Betty episodes can be made, and more money can be put into keeping the quality of experience high for the audiences. Ultimately keeping them happy. Like a big circle!Key theories: Interactivity, convergence, personalisation and narrowcasting.
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