Mcfly maniacs‘Mcfly maniacs’ is an unofficial website for the awesome foursome pop band (with guitars) Mcfly. The site has been created by fans for fans, to discuss their passion (Mcfly) and find out more about the band.
The site states:
“Welcome to McFly Maniacs, the number 1 resource for everything McFly! We opened on 6th December 2003 and have suported McFly from the very begining! We have had alot of suport from everyone who visits and its been great running it over the past years, we will keep going as long as you keep visiting!We would just like to thank you all for the suport on the site over the years. Its been great running the site and we enjoy your company!If you wish to contact us, then click on 'Site' then 'Contact'.Hope you enjoy your stay! :)Amy and Emma”
The site is targeting all fans of McFly, and is using the website to:- Promote the band
- Give the fans more information
- Make the fans feel involved with the band, ‘in the know’
- Create an online community
- Give this niche audience a form of media which is solely targeting them
- Personalised, narrowcasting.
The website contains:
- Menu bar: Home, band, gallery, music, fans, fun, tours, site, web
- ‘Video of the moment’ where Mcfly’s current video is posted via a YouTube link.
- A chat board
- News bulletin board, almost like a blog, where the site runners leave messages and updated information on the boys.
- Gallery: loads of photos of the band, from TV and Video stills, to scanned in magazine images, official tour photos or photos taken from live events. These are fan photos, not those you’d see on the official band website.
- Music: Find out all the details and statistics concerning their singles and albums (chart positions, sales, release dates etc), the lyrics and chords to all their songs.
- Fans: send in your pictures or autographs if you’ve met Mcfly, see photos of other fans bedrooms covered in Mcfly posters, send in artwork you’ve done of the band. Register with the site to leave comments on the forum or join in the chats.
- Fun: get Mcfly ringtones or wallpapers, play games, caption photos, read Mcfly
cartoons, read funny Mcfly quotes, send photos of Mcfly look-alikes. - Band: band members biographies.
Media texts involved are the internet, photography and video. The site is kept quite like a blog as it is an amateur site.
Narrowcasting, online community, niche audiences.
Video of the moment: Mcfly, Transylvania
For the industry: free market research; they can see the audience's interests, and what they like/dislike about Mcfly from this site. Free promotion - they are getting the promotion of the band and of their songs through a medium they have nothing to do with. In some ways this is scary - what's published is democratic, and therefore out of their control - but in other ways it is beneficial, they don't have to be reach audiences, the audiences find out more off their own backs.
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